The more I learn about ‘Sales’, the more apparent it’s become (to me) that TWO factors can change everything: Certainty + Trust.
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A web developer will tell you that you need a website. The SEO person will tell you to write blog posts. The ad guy will tell you to invest in ads. But… the sales and marketing advice you take (and give) always comes down to the stage/age of the business.
...Do that every week (and keep it relevant to your target audience) and barely anyone will unsubscribe. Why? Because your ratios between teaching and giving are in balance.
...Start helping clients early and help them build their own businesses. Little gifts go a long way. Indeed, ‘smaller promises get better conversations’.
...Many people make this mistake.
You think because you have so much cool stuff, to give to your potential client’s, you should keep adding value to try and get these customers across the line.
...If you want to send emails to people who don’t know you yet, the interwebs are littered with cold email templates. Some are good. Some are rubbish!
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