December 21

How to take email marketing seriously

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You would make far more money if you emailed your list a few times per week minimum throughout the year…

…rather than just slamming them with emails around the holidays.

If you want to do ‘email’, take it seriously.

Embrace RHYTHMS, something like this:

  1. Bust a myth
  2. Give a gift
  3. Tell a story (case study)
  4. Reveal a tactic
  5. Call to action

Do that every week (and keep it relevant to your target audience) and barely anyone will unsubscribe.

Why?

Because your ratios between teaching and giving are in balance.

Give to get.


Tags

B2B, email marketing, marketing, rhythms, sales


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