Are you thinking of using a quiz as a way to generate leads? Please do not do this.

Now this is especially true if you’re in the b2b space. Maybe you’re a consultant. Maybe you run an agency. If you sell knowledge and expertise and you’re thinking, You know what, I’d like to try running a quiz as a way to generate leads and pre qualify leads. Please do not call it a quiz. It sounds really frivolous, and like it’s probably going to be a waste of our time. Don’t call it a quiz.

Instead, try some of these words diagnostic checklist, or even a pre qual diagnostic and checklist. If you selling a complex product or service it pays to let people know that you are serious that you are commercial that you are in the business of doing business.

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I was just speaking to a client of mine and they’ve got this great new idea for a startup the target audience is a horse trainers. Now, this is a business that’s involved in a professional services industry already.

But they’ve seen this opportunity to create something, there’s a gap, the markets there, be very easy to create an MVP. My recommendation for this person who’s on the fence was this. Make that audience the focus of your core business, so that you can build the list. Build the list of that audience so that when you are ready, if you do still feel like it’s a good idea of the Passion still there.

You’re not going to launch the crickets. Build the audience, then launch do not go by the Field of Dreams approach. If you build it, they will come no build the list, build the audience. Then you can test ideas with a captive captive audience and you won’t be launching to crickets.

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Have you ever been invited onto someone else’s podcast? Do you have a podcast of your own? This is the advice that I give to big-name entrepreneurs who have accepted our invitation for an interview.

Discover how to: –

+ Create interviews with EXTREME longevity
+ Structure the interview to help with RE-PURPOSING content
+ Boost the VIRALITY of the topic on SOCIAL MEDIA

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In this 18 minute tutorial, I share a strategy that we use to consistently attract and gather 100 high-quality, highly targeted B2B leads every week on Facebook without running ads.

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Discover how to Structure a High-Performing B2B ‘Application Funnel’ that will…

📌 Capture Better Quality Leads

📌Build Trust and Rapport Largely on Autopilot

📌 Book More Conversations with Very Interested Prospects

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Which one of these is most like you?


Let’s go…

The Veterans know something important.

They know how to actively ‘hunt down’ new opportunities.

The’ve been doing it for years…

They Hunt.

They Pitch.

The Deliver.

Then, they do it again.

(They Hunt. They Pitch. They Deliver.)

And then they do it again, and again, and again.

And, after a while, it can sometimes feel like it’s taking longer than it used to?

And the rush of Dopamine with each client win is never the same?

And a lot of the easy to execute ‘door openers’ no longer work?

And the whole process can start to feel a bit repetitive?

And kinda tedious?


What about the Lost Souls?

Unlike the Veterans, these business owners are more optimistic.

They might be new to business, they have ambitions to change things!

They might have been in it for years, but haven’t yet settled on a ‘rhythm’.

Most likely…

And more often than not…

Here’s what the Lost Souls have in common…

They haven’t yet figured out how to ‘unearth’ client opportunities.

The don’t know how to open doors…

They don’t know how to start the conversation…

They don’t know how to steer the conversation, and keep it alive!

The whole process makes them feel kinda lost, and a bit awkward.

And that’s no way to run a business (or lead your life).


What is the common ground?

What is the piece that both Verterans and Lost Souls haven’t yet figured out?

It’s the subtle disctinction between Push and Pull Marketing.

If you’d like to know what I’m talking about…

Watch the video! 🙂


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