Looking for effective business advice to help you grow your business? Well, I’ve got a killer piece of advice for you…
Keep it simple, stupid!

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By offering valuable frameworks, using a lead capture gateway, and asking for a phone number, we have been able to attract and filter out low-quality leads, ultimately improving the quality of our incoming leads. If you want to learn how these strategies can help you grow your business, keep reading!

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Fear could be what is holding you back but if you go out with the goal of making other people’s lives better, the rest will fall into place.

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The value of what you offer is relative to the outcome it delivers for your target audience. Those who can effectively communicate the high-value outcomes they can deliver for their clients are able to command premium prices.

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As a consultant, coach, trainer, or any other professional in the b2b industry, it’s easy to get caught up in the specifics of what you do. However, what’s essential to understand is that your clients are primarily interested in the outcome of your services. They want to know that they’ll get the results they need, and they want to know that they’ll get them quickly. Focusing on outcomes is essential.

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Dan Kennedy, a well-known marketer, made $9 million by selling his Magnetic Marketing training program, using the same stump speech for 9 years. During his speeches, Kennedy shared personal struggles such as filing for bankruptcy and having a drinking problem. These flaws made him authentic and more desirable to work with. By sharing your personal story, you can create a connection with your potential customers that goes beyond the transactional level.

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