You know that short piece of text that appears at the tippy-top of ALL your social media profiles? Like this… Or this… How are YOU using these mostly under-appreciated and overlooked yet super-powerful pieces of online real estate to stand out, attract followers and capture leads? Let’s start with the biggest mistake. It’s your profile,

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One of our clients just told me that they’re just giving up on their website. They’re sick of trying to make tweaks and changes, and they’re getting barely any traffic. The reason why he was telling me this is because, and I quote, he said, I’m giving up on fucking around on our website, because the landing pages you helped us create are crushing it.

I’ve said this to a lot of people many, many times.

If your business is turning over less than $100,000, you do not need a website. If it’s turning over less than $300,000 You might not need a website. All you need is a LinkedIn profile and a crashing set of landing pages.

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Here’s a tip for the business owners and the copywriters who want to get better at writing compelling copy.

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What’s more important to your clients price? Or speed, speed? Or price?

Because I meet a lot of business owners that spend a lot of time stressing out about their rates.

Am I charging too much?
What do I need to do to stay competitive, perhaps I should be pulling my prices down.

However, if you look at all the industries out there that are totally crushing it, it’s not about price. It’s about speed. So for example, if I’m feeling a little bit stressed out, I can hire a meditation expert and discover mindfulness, or I could pop a pill.

If I wanted to listen to some music, or watch the video, I can scour the interwebs for some free downloads, or I can sign up to Spotify or Netflix. So stop trying to find ways to pull your price down and see if you can find ways to help your clients get outcomes faster by boosting the speed because if you can speed things up, you will not be pulling your prices down. You will be pushing your prices up to match the value of the speed.

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Did you know there are four offer stages in a typical B2B deal?

Number One, there’s the offer that you make to open the door and start the relationship.

Number Two, there’s the offer that you make to book the meeting or the call.

Number three, there’s the offer that you make to sell your core product.

Number Four, there’s the offer that you make to sell your continuity product.

Yet, how many b2b business owners sit down set aside a little bit of time to craft one compelling, intelligent offer? Pretty much none. They chase clients, they jump on any opportunity and they have no way to upsell or down sell or keep the relationship hot.

One have to get the attention.

Number One, One have to get the attention

Number Two, often to book the meeting.

Number Three, offer to sell your core product.

Number Four, offer to sell your continuity product.

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Over the years I’ve been privileged to meet and interview a whole bunch of amazing entrepreneurs, people like Bill Gates, James Dyson, not that he’s an entrepreneur, but even the Dalai Lama. And I’ve heard it said that entrepreneurs are amazing risk takers.

I don’t believe that entrepreneurs are amazing risk takers. I just believe that they are better able to analyze the facts. Everyone else is governed by fear. And as my mother likes to remind me, every now and then fear is an acronym. It stands for false evidence appearing real.

So next time you’re presented with an opportunity, I want you to think like an entrepreneur, I want you to analyze the facts. I want you to de risk it, and I want you to stop being governed by that terrible word fear, because most of the time fear stands for false evidence appearing real.

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