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B2B BLOG

Need help with your sales and marketing?

Find strategies, tools and tactics to help you scale!

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James Tuckerman

One objection to your product that you are probably overlooking

As a consultant or agency owner, you are in the business of selling knowledge and expertise. You provide complex products or services that require a deep understanding of your client’s needs, industry, and challenges. However, no matter how great your services are, your potential customers and clients will have objections. These objections can be a barrier to closing a sale or securing a long-term partnership. While there are many objections

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James Tuckerman

Building Your Tribe: The Key to Sustainable Business Success

In today’s fast-paced business world, many entrepreneurs and knowledge professionals find themselves trapped in an endless cycle… Hunt, Pitch, Deliver. Hunt, Pitch, Deliver. Hunt, Pitch, Deliver. It can be exhausting, time-consuming, and unpredictable. But what if there was a way to break free from this cycle and create a business that thrives in the long term? The answer lies in building your tribe. What is a tribe, you may ask?

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James Tuckerman

‘Objection Handling is Overrated’

Are you tired of countless meetings with potential clients only to hear “no” time and time again? Are you having too many phone calls or Zoom conversations without getting the green light to move forward? Don’t worry, there are three key elements that can turn the tables in your favor. First, it’s all about how you structure the conversation. With the right framework, you can guide the discussion smoothly and

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James Tuckerman

How to ‘Pimp’ ALL your Social Media Profiles

You know that short piece of text that appears at the tippy-top of ALL your social media profiles? Like this… Or this… How are YOU using these mostly under-appreciated and overlooked yet super-powerful pieces of online real estate to stand out, attract followers and capture leads? Let’s start with the biggest mistake. It’s your profile, so you make it all about you. No. Don’t do that. It’s your profile, but

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James Tuckerman

B2B biz owners if you’re not eCommerce or SaaS, do you need a website

One of our clients just told me that they’re just giving up on their website. They’re sick of trying to make tweaks and changes, and they’re getting barely any traffic. The reason why he was telling me this is because, and I quote, he said “I’m giving up on fucking around on our website, because the landing pages you helped us create are crushing it” I’ve said this to a

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James Tuckerman

The Copywriter who can communicate their message faster, will win.

Here’s a tip for the business owners and the copywriters who want to get better at writing compelling copy. Have you noticed how academics always use really big, long words? They do that because their research papers are always limited by word count. So, they might say ‘it’s problematic’, rather than ‘it’s a problem’ because that’s two words instead of three. Now, a lot of copywriters (and especially business owners),

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