Blog - b2bdash

James Tuckerman

B2B biz owners if you’re not eCommerce or SaaS, do you need a website

One of our clients just told me that they’re just giving up on their website. They’re sick of trying to make tweaks and changes, and they’re getting barely any traffic. The reason why he was telling me this is because, and I quote, he said, I’m giving up on fucking around on our website, because the landing pages you helped us create are crushing it. I’ve said this to a

James Tuckerman

The Copywriter who can communicate their message faster, will win.

Here’s a tip for the business owners and the copywriters who want to get better at writing compelling copy. Have you noticed how academics always use really big, long words? They do that because their research papers are always limited by word count. So, they might say ‘it’s problematic’, rather than ‘it’s a problem’ because that’s two words instead of three. Now, a lot of copywriters (and especially business owners),

James Tuckerman

Price vs. Speed

What’s more important to your clients price? Or speed, speed? Or price? Because I meet a lot of business owners that spend a lot of time stressing out about their rates. Am I charging too much? What do I need to do to stay competitive, perhaps I should be pulling my prices down. However, if you look at all the industries out there that are totally crushing it, it’s not

James Tuckerman

Four Offer Stages in a Typical B2B Deal

Did you know there are four offer stages in a typical B2B deal? Number One, there’s the offer that you make to open the door and start the relationship. Number Two, there’s the offer that you make to book the meeting or the call. Number three, there’s the offer that you make to sell your core product. Number Four, there’s the offer that you make to sell your continuity product.

James Tuckerman

F.E.A.R. is an acronym

Over the years I’ve been privileged to meet and interview a whole bunch of amazing entrepreneurs, people like Bill Gates, James Dyson, not that he’s an entrepreneur, but even the Dalai Lama. And I’ve heard it said that entrepreneurs are amazing risk takers. I don’t believe that entrepreneurs are amazing risk takers. I just believe that they are better able to analyze the facts. Everyone else is governed by fear.