Most new business owners waste far too much time and money trying to buy customers.
They end up competing with everyone else that has a lot more money and a lot more experience.
Instead….
What they should be doing is BUILDING a customer.
This begins by taking a step back and trying to understand…
What are the headaches they have before they know they need you?
If you can think about these, you can start to help them a lot more early on.
Which means that by the time they get around to price shopping, you’re already part of their world and you’ve helped them on that journey.
Start helping clients early and help them build their own businesses. Little gifts go a long way.
Indeed, ‘smaller promises’ get ‘bigger conversions.’
What are some little wins that you can give them early BEFORE they need your core product or service?