Hey, listen up! Just because you don’t personally like something doesn’t mean it’s not effective. Don’t let your personal preferences get in the way of a killer marketing strategy. Keep an open mind and give these tactics a chance to work their magic.

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Do that every week (and keep it relevant to your target audience) and barely anyone will unsubscribe. Why? Because your ratios between teaching and giving are in balance.

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If you want to send emails to people who don’t know you yet, the interwebs are littered with cold email templates. Some are good. Some are rubbish!

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Always be asking that unspoken question… WIIFM? (What’s in it for me?)

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“No-one wants your BORING Email Newsletter!” It’s true. The Rules of Email Marketing have Shifted. SHIFT HAPPENS. Instead, discover how to Engage and Delight Future Clients with ‘Trigger’ Sequences.

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According to the pundits, your average open rate for a marketing email should be around 15% to 25%. In this video, I share how we are consistently getting 70%+ open rates on email marketing messages in drip-fed sequences. It all comes down to three factors…

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