I love lazy marketing. I’m not just talking about how you ‘frame’ your product or service (to make it more attractive to the buyer). I’m also talking about the SYSTEMS you have in place to make your life easier!

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How do you stay focused when launching something new? Sure, pay attention to the feedback but not all feedback is created equal.

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Your story matters. Your flaws are what make you human. Being human makes you more desirable to other humans.

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TikTok is fast becoming a super-powerful business development tool for SERIOUS, ESTABLISHED, MATURE, KNOWLEDGE PROFESSIONALS so learn how to utilise it.

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“No-one wants your BORING Email Newsletter!” It’s true. The Rules of Email Marketing have Shifted. SHIFT HAPPENS. Instead, discover how to Engage and Delight Future Clients with ‘Trigger’ Sequences.

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You know that short piece of text that appears at the tippy-top of ALL your social media profiles? Like this… Or this… How are YOU using these mostly under-appreciated and overlooked yet super-powerful pieces of online real estate to stand out, attract followers and capture leads? Let’s start with the biggest mistake. It’s your profile,

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