As business owners and marketers, we all have our personal preferences when it comes to marketing tactics.
Some of us love email marketing and swear by it as the ultimate way to reach our audience, while others can’t stand the thought of sending out one more email to a crowded inbox.
Some of us think social media handraise posts are a genius way to build an engaged community, while others see them as spammy and annoying.
And don’t even get me started on exit pop-ups – some people think they’re an effective way to grab attention and drive conversions, while others find them intrusive and frustrating.
But here’s the thing: just because you personally don’t like a marketing tactic doesn’t mean it’s not effective.
It’s important to keep an open mind and give these tactics a chance to work their magic…
…even if they’re not your cup of tea.
Let’s take email marketing as an example. Sure, you might think it’s outdated, spammy, or just plain annoying.
But the truth is, email marketing is still one of the most effective ways to reach your audience and drive conversions. According to a study by the DMA, email has an average ROI of $42 for every dollar spent – that’s a pretty impressive return on investment!
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The same goes for social media handraise posts. You might think they’re cheesy or desperate, but the fact is, they can be a powerful way to build engagement and grow your audience.
By asking your followers to raise their hand if they’re interested in a freebie or special offer, you’re creating a sense of exclusivity and making people feel like they’re part of an exclusive club.
And as for exit pop-ups?
Well, they might not be the most popular marketing tactic out there, but they can be incredibly effective at grabbing attention and driving conversions. By offering a last-minute discount or freebie as someone is about to leave your website, you’re giving them a reason to stick around and make a purchase.
The bottom line is this: just because you don’t personally like a marketing tactic doesn’t mean it’s not effective.
It’s important to keep an open mind and look at the data and statistics to see what’s working and what’s not.
The next time you find yourself rolling your eyes at a certain marketing tactic, take a step back and give it a chance – you might just be surprised at the results!