August 26

Email Marketing for B2B [Masterclass 2022]

“No-one wants your BORING Email Newsletter!”

It’s true.

The Rules of Email Marketing have Shifted.

SHIFT HAPPENS.

Instead…

Discover how to Engage and Delight Future Clients with ‘Trigger’ Sequences.

Learn the Fastest and Most Ethcal way to Build a List of Future Clients Quickly.

Keep your Business TOP-OF-MIND and on the Radar of Future Clients..

…even if Email Marketing makes you feel kinda ‘icky’.

THREE BETTER WAYS TO START USING EMAIL

Whether you like it or not, Email Marketing is here to stay.

#1. THE WELCOME SEQUENCE

Don’t just add strangers to your Email Newsletter, blasting out the same message to everyone. Send a series of emails in a sequence to address THEIR headaches, obstacles, aspirations and desires at THEIR individual stage in the buying cycle. Use email to move the conversation forward.

#1. THE ANTICIPATION SEQUENCE

What happens after a potential client books a time with you? Do you have a way to build anticipation BEFORE the meeting? Handle objections? Get them excited? Most people don’t. And that’s why prospects keep postponing and rescheduling.

#1. THE RETENTION SEQUENCE

When you sign a new client is THAT when the sales and marketing journey ends? No! Your next step is to get your new client to ‘FIRST VALUE’. That’s when they get their first win and they are TRULY sold. Retention Sequences help accelerate that process.

EMAIL MARKETING JUST WORKS.

It’s still one of the most powerful ways to engage with prospects and keep conversations moving forward. You might not like email but it’s still the most effective B2B marketing channel by far.


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email marketing


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