How to create articles and content with EXTREME longevity: Start with the words ‘How to… ‘ ?
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Many people make this mistake.
You think because you have so much cool stuff, to give to your potential client’s, you should keep adding value to try and get these customers across the line.
...If you want to send emails to people who don’t know you yet, the interwebs are littered with cold email templates. Some are good. Some are rubbish!
...There are better and more efficient ways to spend your money. Most websites without a big marketing or SEO budget are ghost towns. That’s why we love… Landing Pages that Capture Leads. We call these… Lead Capture Gateways.
...When you push yourself onto others, that’s also sometimes called ‘interruption’ marketing. The inverse of that is when you make it easier for others (with a genuine need) to seek you out.
...There are THREE things to get right…
1) How you STRUCTURE the conversation
2) The OFFER that you make (aka HNB)
3) What happens BEFORE the meeting