A lesson from my TERRIBLE interview with Bill Gates…
Going through my terrible interview with Bill Gates really hammered home the point that opinions are ultimately….
WORTHLESS
Sure, they may hold some value in getting people interested and temporarily engaged.
But once you get beyond the surface, it fails to leave a lasting impression.
Opinions more often than not are worthless, whereas INSTRUCTIONS are priceless and have extreme longevity.
If you want to get people’s attention and create content, they are going to like for the longer term…
Come up with topics that begin with the words
‘How To…’?
Yep.
‘How To’ pieces will always outperform opinion pieces any day of the week!
So, if you’re thinking about creating content with EXTREME longevity.
Start with those two vital words. The rest will follow!