October 23

What’s the difference between PUSH marketing and PULL marketing?

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What’s the difference between PUSH marketing and PULL marketing?

Many business owners spend far too much time PUSHING themselves onto potential clients. When you push yourself onto others, that’s also sometimes called ‘interruption’ marketing.

The inverse of that is when you make it easier for others (with a genuine need) to seek you out. Then, seek ‘permission’ to market to them further.

Of course, the best way to do pull marketing is through the production of valuable content.

You become the prize!

That’s what happening here. Don’t be the mouse… Be the cheese


Tags

B2B, b2bmarketing, b2bsales, marketing, permission marketing


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