With advancements in technology and automation, production costs have decreased, making sales and marketing the primary expenses for small businesses. However, many small business owners in the B2B space have not yet embraced this change and are not investing in sales and marketing, putting them at risk of being left behind. It is crucial for small business owners to allocate a portion of their income towards winning their next client, with suggestions ranging from 10-40% of their income. Don’t let your small business be left behind, invest in sales and marketing to stay ahead of the competition in today’s fast-paced business world.