A friend of mine recently shared a link to his landing page, which was well-designed and offered a guide on how to “grow” your business in three simple steps.
In today’s competitive business world, it’s crucial to have a strong online presence that effectively communicates the value of your offerings to potential customers. Your landing page is the first impression many people will have of your brand, and it’s essential to make it count.
When potential customers and clients visit a landing page, they have a question in the back of their minds:
What will I get?
Will I get growth?
Will I get to 100k in my business?
Will I get more customers or clients?
Will I achieve seven or eight figures and beyond?
It’s important to keep this unspoken question in mind when creating a landing page, and to clearly answer it by highlighting the specific benefits and results the customers will achieve by following your guide or product. This approach creates a much stronger connection with potential customers, as they can clearly see how your offering will help them reach their desired outcome.
One common mistake many businesses make is using passive, ambiguous terms like “grow” on their landing pages. While growth is undoubtedly a desirable outcome, it’s too broad and generic to be meaningful to potential customers. They want to know what they will get, specifically. Will they get more customers, achieve seven or eight figures, or reach 100k in their business?
So, the next time you’re creating a landing page, keep in mind that specificity is key.
Instead of using passive terms like “grow”, focus on the concrete benefits and results your guide or product will provide to your customers. This will make your landing page much more compelling and help you convert more visitors into paying customers.