How do you create a high performing LinkedIn Profile?
LinkedIn has become an essential tool for professionals and business owners looking to connect with like-minded individuals and promote their brand. However, with over 800 million users on the platform, it can be challenging to stand out and make a lasting impression. We interviewed Adam Houlahan, the founder of Prominence Global, who specializes in helping individuals and businesses create high-performing LinkedIn profiles.
Adam Houlahan is the King of LinkedIn!
As the creator of the LinkedIn Playbook, he has provided tips and tricks on how to be in the top 0.02% of the 800 million users on the platform.
Houlahan believes that there are four essential components to a successful LinkedIn strategy:
Profile
Connection
Content
Conversion
We focussed on the first component: the profile. This is the first thing that people will see when they visit your LinkedIn profile, so it’s crucial to make a good first impression.
Standing out from the rest of the LinkedIn crowd is a must – and one of the best ways of doing this is to have a truly exceptional profile.
Houlahan suggested that the first thing to focus on when creating a LinkedIn profile is the image of yourself.
As humans, we’re hardwired to look at other people’s faces, and the same applies to LinkedIn profiles. Make sure that you have a professional headshot as your profile picture. It’s also important to have a banner image that represents your brand or business.
The next thing to focus on is your headline and summary. Your headline should be a brief, catchy statement that sums up who you are and what you do. Your summary should be a more detailed description of your background, skills, and experience. This is your chance to tell people what you’re all about and why they should connect with you.
Your experience section is also important. List your current and past positions, including your job title, company name, and the dates you were employed. Also, include any relevant skills and accomplishments in this section.
Finally, make sure to include your contact information such as your website, email, and phone number. This makes it easy for people to reach out to you and learn more about what you do.
Creating a high-performing LinkedIn profile requires a combination of a great profile picture, a catchy headline, an engaging summary, and a detailed experience section.
By following these tips, you can increase your chances of standing out on the platform and achieving a top 0.02% ranking on LinkedIn.
A great LinkedIn profile is an essential step in building connections, creating content and making conversions.
Want to listen to the podcast interview? Check it out here