If you’re struggling to get amazing output from chatGPT… Assign chatGPT a “personality” or a “role” and work through a process.

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The more I learn about ‘Sales’, the more apparent it’s become (to me) that TWO factors can change everything: Certainty + Trust.

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Will Open AI make search engines obsolete? Probably not. And that’s because Open AI will be a little bit behind for some time to come.

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A web developer will tell you that you need a website. The SEO person will tell you to write blog posts. The ad guy will tell you to invest in ads. But… the sales and marketing advice you take (and give) always comes down to the stage/age of the business.

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Do that every week (and keep it relevant to your target audience) and barely anyone will unsubscribe. Why? Because your ratios between teaching and giving are in balance.

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Start helping clients early and help them build their own businesses. Little gifts go a long way. Indeed, ‘smaller promises get better conversations’.

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