Are ascension models did I hear this all the time essentially, models are dead.

They don’t work for me because I’m in b2b. They don’t work in my industry because we sell complex big ticket products and services and ascension models are just way too complicated for us.

However, every client that has ever come into your world has gone on a journey and these days, the journey looks something like this.

Number one, they opt in to get a gift like a lead magnet.

Number two, they book a meeting with you or someone within your organization.

Number three, they introduced to a scaled back version of your core product, something that we call the high no brainer before signing up for your continuity product or service or a longer term project or a retainer.

These are all products. These are all offers. These are all in a sequence, where each one sells the next one, that there is an ascension model.

If you ever find it difficult to explain what you do, and how you are different when meeting with a potential customer or client, here’s a little 32nd pitching technique that I think that you’re gonna dig.

It’s called the getti pitch, and it follows a three sentence structure. It goes like this, you know how target plus problem, what we do outcomes plus feelings, in fact, kickass example.

So it could run like this.

You know how service based business owners often struggle to articulate what makes them different target audience plus problem. What we do is we provide structures and frameworks so that they can pitch with confidence, outcomes plus feelings. In fact, recently at one of our live events, one of the attendees use the Gaddy pitch to introduce herself to the guy next to her and she made an $80,000 sale.