Do that every week (and keep it relevant to your target audience) and barely anyone will unsubscribe. Why? Because your ratios between teaching and giving are in balance.

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Start helping clients early and help them build their own businesses. Little gifts go a long way. Indeed, ‘smaller promises get better conversations’.

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How to create articles and content with EXTREME longevity: Start with the words ‘How to… ‘ ?

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Many people make this mistake.

You think because you have so much cool stuff, to give to your potential client’s, you should keep adding value to try and get these customers across the line.

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If you want to send emails to people who don’t know you yet, the interwebs are littered with cold email templates. Some are good. Some are rubbish!

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What are the activities that deliver the best outcomes? We call these Consistent Impact Activities (CIAs).

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