Dan Kennedy, a well-known marketer, made $9 million by selling his Magnetic Marketing training program, using the same stump speech for 9 years. During his speeches, Kennedy shared personal struggles such as filing for bankruptcy and having a drinking problem. These flaws made him authentic and more desirable to work with. By sharing your personal story, you can create a connection with your potential customers that goes beyond the transactional level.

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Your story matters. Your flaws are what make you human. Being human makes you more desirable to other humans.

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