Have you heard of Dan Kennedy’s story?

James Tuckerman

September 9, 2022

Dan Kennedy made about nine million dollars over nine years selling his magnetic marketing training program and used the same speech every year.

Some key points in that speech were that he only held one job, had cars repossessed, had a drinking problem, was divorced twice, and was bankrupt. He would follow this up sharing all his marketing wisdom

BUT when it came to questions nobody cared about his marketing program, everyone wanted to ask about his story.

Everyone wanted to hear about his flaws because flaws make you human.

Being human makes you more authentic and more desirable to work with.

Your story matters. SHARE YOUR STORY and be unapologetic about it.