March 2

Have you heard Dan Kennedy’s speech?


Kennedy, a well-known marketer, made an astonishing $9 million by selling his Magnetic Marketing training program. And he used the same stump speech for 9 years to sell it!!

The key to his success was not just his marketing expertise, but his willingness to share his personal story.

During his speeches, Kennedy shared personal struggles such as

Studying as a kid…

Only holding one job…

Having two cars repossessed…

Having a drinking problem…

Being divorced twice…

And filing for bankruptcy, both personally and professionally.

Despite mostly talking about marketing, people were more interested in his personal story

And it was these flaws that made him authentic and more desirable to work with.

This highlights the importance of being unapologetically authentic in your marketing strategy.

Consumers are not only looking for a product or service.

They also want a connection and relationship with the brand they choose to work with.

By sharing your story, you can create a connection with potential customers that goes beyond the transactional level.

Being authentic in your marketing strategy can also help you stand out in a crowded market. In a world where there are hundreds of brands and businesses offering the same product or service, sharing your personal story can make you unique and help you differentiate yourself from your competitors.

Authenticity and vulnerability can also help build trust and credibility with your potential customers. By being open about your struggles and failures, you can show that you are human and relatable.

Dan Kennedy’s success story demonstrates the power of authenticity and vulnerability in marketing.

By sharing his personal story, Kennedy was able to connect with his audience on a deeper level and build a successful business.


Don’t be afraid to share your personal story and be unapologetically authentic in your marketing strategy.

Your personal story matters…

And it could be the key to your success.


authentic, b2bmarketing, credibility, Dan Kennedy, Story, success, trust

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