Even if your goal is to book a meeting. Do NOT ask a stranger to marry you on the first date. Start with a Gift.
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Focus on the headaches they have BEFORE they know they need you. When you only focus on the problems that you solve, most of your content will sound like you are selling, like an ad for you. And most of your content will only be relevant to people at the purchasing stage.
...What is a B2B Marketing Funnel? It’s simply a way to capture leads, nurture these leads and then convert leads into clients. A typical B2B funnel has more steps than a B2C funnel, and that’s because B2B deals are usually complex and ‘big ticket’. They are heavily influenced by ‘trust’ often above ‘price’. And, that means, they often require a conversation. Every step can now be automated… Except for the meeting
...If you sell knowledge and expertise… And if you are turning over less than $250k… Stop trying to sell courses!!
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