October 4

Automate everything but the conversation

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What is a B2B Marketing Funnel?

It’s simply a way to capture leads, nurture these leads and then convert leads into clients.

A typical B2B funnel has more steps than a B2C funnel because B2B deals are usually complex and ‘big ticket’.

They are heavily influenced by ‘trust’ often above ‘price’. And, that means, they often require a CONVERSATION.

Every step can now be automated…

  • Get the lead
  • Qualify the lead
  • Book a meeting
  • Build anticipation
  • Host the meeting
  • Follow up (if it’s a tentative yes)
  • Close (take the money)
  • Onboard the client

…. Except for the meeting. You still need to do that.


Tags

B2B Funnel, b2b marketing, funnel marketing, marketing, sales, sales automation


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