What is a B2B Marketing Funnel?
It’s simply a way to capture leads, nurture these leads and then convert leads into clients.
A typical B2B funnel has more steps than a B2C funnel because B2B deals are usually complex and ‘big ticket’.
They are heavily influenced by ‘trust’ often above ‘price’. And, that means, they often require a CONVERSATION.
Every step can now be automated…
- Get the lead
- Qualify the lead
- Book a meeting
- Build anticipation
- Host the meeting
- Follow up (if it’s a tentative yes)
- Close (take the money)
- Onboard the client
…. Except for the meeting. You still need to do that.