If you’re pulling together some sort of lead generating form, here’s a hot tip… Gamify it. What do I mean by that? I mean don’t start with the hard stuff first.
I see online forms all the time and they asked for first name, last name, business name, email address, phone number!
Why not kick off the form with an absolute no brainer question, such as, ‘what best reflects your circumstances? ‘Are you a business owner? Are you an employee? Do you run an agency? Do you run a consultancy? What comes first? Leads or sales?’
What we’re doing here is we’re starting with a question that’s either easy to answer or is likely to spark a little bit of curiosity, and the moment that somebody starts that form, they are 100% more likely to complete that form!
Because if they don’t start the form, they’re never going to complete it, yeah? This is a great way to capture more leads and a little bit of extra data in the process. If you’d like to see a live example, click the link below and follow the steps.
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