May 18

Kate Toon – How to Use Copywriting to Sell your Big Offer

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When it comes to selling your product or service, it’s not just about bringing in new leads and prospects. You need a compelling offer that will entice potential customers and persuade them to take action.

This is where copywriting comes in – the art of crafting persuasive and compelling written content.

Kate Toon, an award-winning author and digital marketing coach, has been using copywriting to sell her “big offer” for six years, and has made over three and a half million dollars with a single sales page. In a recent podcast interview, she shared some insights on how to use copywriting to sell your own big offer.

  1. Solve the Problem: The first step in crafting compelling copy is to present the pain point or problem that your product or service solves. Use a formula like PAS (Problem, Agitate, Solution) to present the problem, agitate the problem, and then offer your product or service as the solution.
  2. Establish Trust: Selling a big offer requires a level of trust between you and your potential customers. To establish trust, you need to understand their needs and concerns, and address them in your copy. Be transparent about what you’re offering, and use social proof like testimonials and case studies to show that your offer works.
  3. Focus on the Benefits: Instead of just listing the features of your product or service, focus on the benefits that it provides. How will it solve your customer’s problem? What will their life be like after using your product or service? This is what will truly entice them to take action.
  4. Create Urgency: To encourage potential customers to take action, create a sense of urgency. Use limited-time offers, scarcity, or the fear of missing out to motivate them to act now.
  5. Keep It Simple: Finally, remember that simplicity is key. Don’t overwhelm your potential customers with too much information or jargon. Keep your copy clear, concise, and easy to read.

By following these tips, you can use copywriting to sell your big offer and achieve success in your business. Remember to focus on the problem, establish trust, highlight the benefits, create urgency, and keep it simple.

With practice, you can become a master copywriter and watch your sales soar.


Tags

b2bsales, copywriting, Kate Toon, sales, selling, selling knowledge


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