Webinars are a great way to reach your target audience and build your personal brand.
They allow you to educate, deliver value, and also achieve commercial outcomes.
One of the toughest things about webinars, however, is….
…How to sell off the back of them.
This is something that takes time and practice to master, and you may make a lot of mistakes along the way.
In my podcast, B2B Talk with James Tuckerman, I interviewed Omar Zenhom, the co-founder of webinar software Webinar Ninja and the host and creator of the 100 MBA podcast. He shared his personal journey of how he struggled with selling from a stage or to a larger audience, but eventually figured it out. He provided valuable insights into how to make webinars work for you and your business.
Omar Zenhom’s story of creating Webinar Ninja is a classic case of “scratching your own itch.” He was running webinars to sell his program, the 100 MBA, and was frustrated with the existing webinar software available at the time. He felt that it was time-consuming and difficult to use, and he knew there had to be an easier way.
So…
He cobbled together his own solution and started running webinars with it.
Attendees were impressed and asked if they could buy it, and that’s when he realized that he had stumbled upon a solution to a pain point that many people were facing.
He then put together a landing page and pre-sold Webinar Ninja to 250 beta users, and it sold out within 48 hours!!
This validated his idea and provided him with the funding to hire a real developer to clean up and improve his solution.
Fast forward to today, eight years later, Webinar Ninja has over 30,000 users and 2 million webinars have been attended using the software.
Omar’s insights on webinars and his success with Webinar Ninja show that webinars are a powerful tool for building your personal brand and generating sales.
However, it takes time and practice to master how to sell off the back of them.
Understand the pain points of your audience and provide a solution, and you too can achieve success with webinars.
Webinars are a great way to reach your target audience, build your personal brand, and generate sales.
They can be challenging to master, but with the right approach and the right tools, you can achieve success.
By following the insights of experienced professionals like Omar Zenhom, you can improve your skills and take your webinars to the next level.