If you work in B2B, your ‘offer’ is more important than your product or service. How you structure the deal is more important than what you do. Yet, most people don’t know how to structure an offer intelligently. They create barriers and slow down the decision-making process.

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Did you know… “53% of client loyalty is built during the buying process.” What does that actually mean? It means that most loyalty is built WHILE you are selling. Relationships are formed during the stage that most people fear. It’s the stage that seems so out of your control. So, you rush it. Or wing it. Or try to delegate responsibility. So weird, right?

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If you’re a consultant, coach or business owner in the B2B space, you know how important it is to have the perfect proposal. Having the perfect proposal allows you to win better clients, secure bigger projects, and start charging premium rates at the pointy end of the deal. Starting to create the perfect proposal is

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