April 21

One objection to your product that you are probably overlooking


As a consultant or agency owner, you are in the business of selling knowledge and expertise. You provide complex products or services that require a deep understanding of your client’s needs, industry, and challenges.

However, no matter how great your services are, your potential customers and clients will have objections.

These objections can be a barrier to closing a sale or securing a long-term partnership.

While there are many objections that clients may have, there are four key ones that are critical for you to address.

These objections are…

  • Time
  • Money
  • Ability
  • Speed to Outcome

Addressing these objections effectively can help you win more business, differentiate yourself from competitors, and build long-term partnerships with your clients.

The first three objections – time, money, and ability – are well-known and are often the focus of many sales and marketing efforts.

However, the fourth objection – speed to outcome – is often overlooked.

This is a mistake because speed to outcome is often one of the most critical factors that clients care about.

In today’s fast-paced business world, clients want results quickly.

They want to see a positive impact on their business as soon as possible. If your services take too long to deliver results, clients may look elsewhere for solutions. This is especially true if your competitors are offering faster results.

So, how can you address the speed to outcome objection and stand out from your competition?

Here are some tips:

  1. Communicate your process: Clients want to know that you have a clear and efficient process in place. Communicate the steps you take to deliver your services and how long each step takes. This will help clients understand how long it will take to see results and manage their expectations.
  2. Set realistic timelines: While clients want results quickly, they also want realistic timelines. Be upfront about how long it will take to deliver results and set expectations accordingly. Don’t promise results in an unrealistic timeframe just to close a sale.
  3. Offer quick wins: While your overall services may take time to deliver results, look for opportunities to offer quick wins along the way. This can help build momentum and show clients that progress is being made.
  4. Leverage technology: Technology can be a powerful tool for speeding up your services. Look for ways to leverage technology (like, b2bdash.io) to streamline your processes and deliver results faster.

By addressing the speed to outcome objection, you can differentiate yourself from your competitors and win more business.

Remember, clients want results quickly.


b2bmarketing, b2bsales, objection handling, speed

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