Here’s a tip for the business owners and the copywriters who want to get better at writing compelling copy.
Have you noticed how academics always use really big, long words? They do that because their research papers are always limited by word count. So, they might say ‘it’s problematic’, rather than ‘it’s a problem’ because that’s two words instead of three.
Now, a lot of copywriters (and especially business owners), when it comes to writing compelling copy, they obsess over word count. So, what they do is they try and find ways to use less words.
That’s not the way to go. Do not obsess over word count as the metric. Obsess over speed. If you can communicate your message faster, you will win.