If you’re in the business of selling knowledge and expertise, there are four key objections that your potential customers and clients care about.
And one of these objections is often overlooked, giving you a unique opportunity to stand out from your competition and win more business.
That objection is speed to outcome.
...If you’re struggling to find clients, you’re getting it back to front.
Create a world where the clients come to you.
Build a Tribe.
...Are you tired of countless meetings with potential clients only to hear “no” time and time again?
Are you spending too many phone calls or Zoom conversations without getting the green light to move forward?
Don’t worry, there are three key elements that can turn the tables in your favor.
...You know that short piece of text that appears at the tippy-top of ALL your social media profiles? Like this… Or this… How are YOU using these mostly under-appreciated and overlooked yet super-powerful pieces of online real estate to stand out, attract followers and capture leads? Let’s start with the biggest mistake. It’s your profile, …
One of our clients just told me that they’re just giving up on their website. They’re sick of trying to make tweaks and changes, and they’re getting barely any traffic. The reason why he was telling me this is because, and I quote, he said, I’m giving up on fucking around on our website, because the landing pages you helped us create are crushing it.
I’ve said this to a lot of people many, many times.
If your business is turning over less than $100,000, you do not need a website. If it’s turning over less than $300,000 You might not need a website. All you need is a LinkedIn profile and a crashing set of landing pages.
...Here’s a tip for the business owners and the copywriters who want to get better at writing compelling copy.
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