Arne Giske is a master at Facebook Groups. His largest has 80,000 members! Yes, eighty THOUSAND!!! And he knows how to turn those members into clients, too. In this short excerpt from the b2B Sales & marketing Summit, Arne tackles an important subject… How to get get B2B leads and potential clients OFF social media and into your business.
...Can you actually predict whether a client will buy in B2B? There are two ways to find out whether your product or marketing is on message. Release it and see how the market reacts. Or run behavioral experiments. We love science! And so does Jo Evershed, co-founder of Cauldron Science and creator of the Gorilla Experiment Builder.
...Did you know… “53% of client loyalty is built during the buying process.” What does that actually mean? It means that most loyalty is built WHILE you are selling. Relationships are formed during the stage that most people fear. It’s the stage that seems so out of your control. So, you rush it. Or wing it. Or try to delegate responsibility. So weird, right?
...Did you know… “53% of client loyalty is built during the buying process.” What does that actually mean? It means that most loyalty is built WHILE you are selling. Relationships are formed during the stage that most people fear. It’s the stage that seems so out of your control. So, you rush it. Or wing it. Or try to delegate responsibility. So weird, right?
...In this video, John Englezos covers the five factors that reduce price objections (before they come up), and the three ways to explicitly tackle price resistance when that comes up.
...It’s a pretty common strategy when you want to book time with a potential client. You invite them to book a Discovery Call or a Breakthrough session. Is it a good idea? Or has it become cliche? Watch the video, then go here:
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