May 11

Wouldn’t it be awesome if you could step into the mind of your clients?


Can you actually predict whether a client will buy in B2B?

There are two ways to find out whether your product or marketing is on message. Release it and see how the market reacts. Or run behavioral experiments. We love science! And so does Jo Evershed, co-founder of Cauldron Science and creator of the Gorilla Experiment Builder. Want more like this? Go to our B2B School TV.


Behavioral psychology, Couldron Science, Gorilla Experiment Builder, Jo Evershed

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