If you sell knowledge or expertise, how much content should you ‘give away’?
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- Author: James Tuckerman
When it comes to selling your product or service, it’s not just about bringing in new leads and prospects. You need a compelling offer that will entice potential customers and persuade them to take action.
This is where copywriting comes in – the art of crafting persuasive and compelling written content.
...The power of video in B2B marketing cannot be ignored.
It connects with your audience on an emotional and rational level, allowing your personality and humanity to come through. People pay more attention to video than other forms of content, making it a super powerful medium to get your message across.
...In order to scale your business and increase revenue, it’s important to transform your knowledge into products that can be sold to a wider audience. This is where Jeremy Ta’Kody comes in.
...Avoid a common sales mistake! Instead of just focusing on the benefits, features, and ROI, consider the power of pain avoidance.
...Content, Conversion and Connection. These are three things that will help you get followers off social media and into your business.
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