Always be asking that unspoken question… WIIFM? (What’s in it for me?)
...- Home
- |
- Author: James Tuckerman
You need to do everything you can to remove yourself from grinding, then minding, then finding… in that order. But if you are not prepared to elevate yourself into the Finder role, you shouldn’t be in business.
...When you push yourself onto others, that’s also sometimes called ‘interruption’ marketing. The inverse of that is when you make it easier for others (with a genuine need) to seek you out.
...There are THREE things to get right…
1) How you STRUCTURE the conversation
2) The OFFER that you make (aka HNB)
3) What happens BEFORE the meeting
Even if your goal is to book a meeting. Do NOT ask a stranger to marry you on the first date. Start with a Gift.
...Focus on the headaches they have BEFORE they know they need you. When you only focus on the problems that you solve, most of your content will sound like you are selling, like an ad for you. And most of your content will only be relevant to people at the purchasing stage.
...