If you sell knowledge and expertise… And if you are turning over less than $250k… Stop trying to sell courses!!

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How to search engine optimize your post description on TikTok

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What is Anchor Pricing? Well… A product is never really “cheap” or “expensive”. Yep. Value is relative. And it’s almost always possible to influence the ‘perception’ of value by introducing an anchor.

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Would you take money from Kim Kardashian? She has access to more than money, yeah?

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How do you stay focused when launching something new? Sure, pay attention to the feedback but not all feedback is created equal.

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If you’re a consultant or agency owner or a business coach… What do your future customers and clients care about above all else? Themselves! Don’t sell what you do or how you do. Sell what you can do for them!!

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