If you are selling a complex service or a big ticket product, every new client relationship will require multiple points of engagement. This has always been the case and it’s unlikely to change. How many ‘touches’ are required in your industry?A reliable baseline is seven. It might take less points of engagement or many more (to get that all important ‘commitment’, when a booking order is signed or a payment is made).
...Boost your business by focusing on the essentials with this tip! If your turnover is under $100,000, concentrate on these three key elements.
...Opinions are overrated. 🙄 They’re like yesterday’s news.
But here’s the real deal: instruction is where the magic happens!
...This is a content marketing tip for the business owners (especially the consultants) who just don’t know how much of their valuable IP they should give away in their content marketing.
...Follow these four prompts to create a lead magnet for your business in mere minutes.
...If you sell knowledge or expertise, how much content should you ‘give away’?
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