Need more B2B leads? Stop trying to unlock ‘sneaky hacks’ and or unleash’ silver bullets. Here’s how to get 5 insanely obvious funnel fillers.
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- Author: James Tuckerman
If you are selling a complex service or a big ticket product, every new client relationship will require multiple points of engagement. This has always been the case and it’s unlikely to change. How many ‘touches’ are required in your industry?A reliable baseline is seven. It might take less points of engagement or many more (to get that all important ‘commitment’, when a booking order is signed or a payment is made).
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