March 8

What’s the difference between Push and Pull marketing?

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Which one of these is most like you?

A. THE VETERAN; or,
B. THE LOST SOUL

Let’s go…

The Veterans know something important.

They know how to actively ‘hunt down’ new opportunities.

The’ve been doing it for years…

They Hunt.

They Pitch.

The Deliver.

Then, they do it again.

(They Hunt. They Pitch. They Deliver.)

And then they do it again, and again, and again.

And, after a while, it can sometimes feel like it’s taking longer than it used to?

And the rush of Dopamine with each client win is never the same?

And a lot of the easy to execute ‘door openers’ no longer work?

And the whole process can start to feel a bit repetitive?

And kinda tedious?

Yeah?

What about the Lost Souls?

Unlike the Veterans, these business owners are more optimistic.

They might be new to business, they have ambitions to change things!

They might have been in it for years, but haven’t yet settled on a ‘rhythm’.

Most likely…

And more often than not…

Here’s what the Lost Souls have in common…

They haven’t yet figured out how to ‘unearth’ client opportunities.

The don’t know how to open doors…

They don’t know how to start the conversation…

They don’t know how to steer the conversation, and keep it alive!

The whole process makes them feel kinda lost, and a bit awkward.

And that’s no way to run a business (or lead your life).

So…

What is the common ground?

What is the piece that both Verterans and Lost Souls haven’t yet figured out?

It’s the subtle disctinction between Push and Pull Marketing.

If you’d like to know what I’m talking about…

Watch the video! 🙂

James


Tags

b2bmarketing, b2bsales, pull marketing, push marketing


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