What is the difference between a website and a landing page?
Well, technically, a website is made up of landing pages.
Your homepage is a landing page because people land there.
A blog article is a landing page because people land there.
But when people talk about a landing page, they’re usually talking about a very specific page that’s dedicated to one outcome and most landing pages there’s only two options.
Take the next step or leave.
So, opt in to get the free gift or leave, complete the quiz or leave book a meeting or leave.
And it’s largely for that reason landing pages out convert home pages and blog pages, and all the other pages.
Here’s a fun fact…
The best home pages convert at around 2% The worst landing pages convert at 10%.
Check out the link in our profile. There’s a page that converts at about 40%.
The best thing about landing pages is you control the journey.