If you’re pulling together some sort of lead generating form, here’s a hot tip… Gamify it. What do I mean by that? I mean don’t start with the hard questions first.

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What comes first? Leads or sales? This is not a trick question. It’s not a chicken and egg question either! If you sell a complex product or service, that’s not driven by impulse, that requires a bit of thought and consideration before an agreement is reached… leads always come before sales. Get 24 lead generation strategies for B2B.

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