Are you thinking of using a quiz as a way to generate leads? Please do not do this.

Now this is especially true if you’re in the b2b space. Maybe you’re a consultant. Maybe you run an agency. If you sell knowledge and expertise and you’re thinking, You know what, I’d like to try running a quiz as a way to generate leads and pre qualify leads. Please do not call it a quiz. It sounds really frivolous, and like it’s probably going to be a waste of our time. Don’t call it a quiz.

Instead, try some of these words diagnostic checklist, or even a pre qual diagnostic and checklist. If you selling a complex product or service it pays to let people know that you are serious that you are commercial that you are in the business of doing business.

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In this 18 minute tutorial, I share a strategy that we use to consistently attract and gather 100 high-quality, highly targeted B2B leads every week on Facebook without running ads.

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If you’re pulling together some sort of lead generating form, here’s a hot tip… Gamify it. What do I mean by that? I mean don’t start with the hard questions first.

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What comes first? Leads or sales? This is not a trick question. It’s not a chicken and egg question either! If you sell a complex product or service, that’s not driven by impulse, that requires a bit of thought and consideration before an agreement is reached… leads always come before sales. Get 24 lead generation strategies for B2B.

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