Are you struggling to capture the attention of your audience with your content and emails?
Are your lead magnets failing to generate the desired engagement?
It’s time to rethink your approach.
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- Tag: b2b sales
The Gaddie pitch is a pitching technique that can help you explain what you do and how you are different when meeting with potential customers or clients.
...You book a meeting with a potential client. Yay! And then they don’t show up. Nooooo! How do you fix that problem. Elevate anticipation!
...Did you know that the wrong content delivered at the wrong time can actually do you more harm than good?
I’m talking about the client journey from stranger to suspect to prospect to client, if it’s a stranger, don’t try and tell that stranger how you can help them talk about their headaches. Now the suspect is suspicious, they don’t quite believe that you can help them yet. So there’s no point talking about ROI or benefits or features.
Instead, share your process, share your path, explain how you’re going to get them from A to B, when someone has moved on from a stranger to a suspect to a prospect, then you can talk about the ways that you can improve their world. And finally, when somebody becomes an actual client, then you can talk about their bigger desires.
So when someone’s a stranger talk about their headaches when they’re a suspect, talk about their obstacles, when their prospects talk about their aspirations. And when they’re a client talk about their desires.
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