What is a B2B Marketing Funnel? It’s simply a way to capture leads, nurture these leads and then convert leads into clients. A typical B2B funnel has more steps than a B2C funnel, and that’s because B2B deals are usually complex and ‘big ticket’. They are heavily influenced by ‘trust’ often above ‘price’. And, that means, they often require a conversation. Every step can now be automated… Except for the meeting