June 6

Messaging Problem v Business Problem?


So yesterday I shared a 32nd pitching technique called the Gaddy pitch. It was developed by my good mate Anthony Gaddy and I’m very proud to say that I came up with its name and now it’s taught in business schools across the planet. But somebody said, it didn’t work for them.

So here’s the structure, you know, how target audience plus problem, what we do outcomes plus feelings, in fact, kickass example. So, you know how b2b business owners often struggle to articulate the value of what they do, and what makes them different. What we do is we provide elegant structures and framework so that they can pitch with confidence.

In fact, that was an example just there. So this person said it didn’t work for them. If it’s not working for you, it could be that you do not have target audience clarity, which means that you don’t have problem clarity, which means that you don’t have offer clarity. If that’s the case, you don’t have a messaging problem. You have a business problem.


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