Hey there, fellow social media enthusiasts! Are you struggling to get your followers off social media and into your business?
Well, you’re in luck because we’ve got some tips from Jason Fox, the founder of 4StepConsulting and an expert in client acquisition.
First things first, treat social media as your job and take it seriously.
You’re not just a consumer, you’re a creator. And every notification on social media is now an opportunity, not just a little ego boost. So, every like, comment, friend request, share, or whatever it is, is a chance to connect with a prospect and move them towards a sale.
Let’s talk about the three words that can help you get your fans and followers off social media:
- Content
- Connection
- Conversion
But before we get into that, let’s talk about one of the big mistakes that business owners make on social media.
One of the biggest mistakes is producing valuable content without actually serving the audience. Sure, everyone talks about producing value, but it’s not just about giving the how-to and step-by-step process. It’s about producing content that shifts perspectives and creates a connection with your audience. Think about Andrew Tate, for example. You may not be a fan of him, but he’s an excellent example of producing perspective-shifting content.
And that’s where the three words come in. Your content should be valuable, but it should also connect with your audience on a deeper level.
It should shift their perspective and make them feel like they’ve learned something new. And ultimately, it should lead to conversion – getting them off social media and into your business.
So, how can you do this?
Well, one tip is to document, not create.
Instead of trying to come up with new ideas all the time, document what you’re already doing. If you’re an expert in your field, you’re probably teaching what you’ve already overcome.
Share your journey, and your audience will connect with you on a personal level.
Getting your followers off social media and into your business is all about producing valuable, perspective-shifting content that creates a connection and leads to conversion.
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