July 27

How we increased the conversion rate on our Demo page from 10% to 30%.

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This video is about our Request Demo form.

But the same principles could be applied to other forms, like Landing pages to collect leads and Triage forms designed to pre-qualify leads.

So have a think about how the same principles could be applied to other forms, like Landing pages to collect leads and Triage forms designed to pre-qualify leads.

Version#1: Our initial Demo Form had a ‘Needs Based’ opening question and a conversion rate of 11.98% (360 Visitors / 43 Conversions).

Version#2: We changed the opening question to a ‘Cryptic Question’, followed by a ‘No-Brainer’ and the conversion rate went up to 30% (150 Visitors / 45 Conversions).

Yup, half the traffic but more Demos requested.


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