This video is about our Request Demo form.
But the same principles could be applied to other forms, like Landing pages to collect leads and Triage forms designed to pre-qualify leads.
So have a think about how the same principles could be applied to other forms, like Landing pages to collect leads and Triage forms designed to pre-qualify leads.
Version#1: Our initial Demo Form had a ‘Needs Based’ opening question and a conversion rate of 11.98% (360 Visitors / 43 Conversions).
Version#2: We changed the opening question to a ‘Cryptic Question’, followed by a ‘No-Brainer’ and the conversion rate went up to 30% (150 Visitors / 45 Conversions).
Yup, half the traffic but more Demos requested.