Getting positive media coverage for your business can be a challenging task, especially for corporate affairs managers and communications directors working for large organizations. However, by following a few simple steps, you can increase your chances of getting your business in the spotlight.
Brian Shrouder, the founder of Media craft Communications, is a media trainer and crisis management specialist with a lot of experience in the Australian media landscape. He specializes in helping organizations get positive media coverage and manage negative media coverage. By following his five-step process, you can increase your chances of getting positive media coverage for your business.
Here’s a brief overview of the process:
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Ask yourself and your boss why you want media coverage. It’s important to understand the value that you attach to having your business in the spotlight. Is it just to get your name out there or is there a specific message you want to convey to your target audience?
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Identify your target audience. Knowing your audience will help you create a story that is interesting and relevant to them.
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Create a story that is interesting and relevant to your target audience. A well-crafted story is more likely to catch the attention of journalists and get your business in the spotlight.
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Build relationships with journalists. Having a good relationship with journalists can help you get better coverage and increase the chances of your story being picked up by the media.
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Be prepared to handle negative coverage. Even if you follow these steps, there’s still a chance that your business will be covered in a negative light. It’s important to have a plan in place to handle negative coverage and minimize any damage it might cause.
Getting positive media coverage for your business is important for building brand awareness and reputation. By understanding why you want media coverage, identifying your target audience, creating an interesting story, building relationships with journalists, and being prepared for negative coverage, you can increase your chances of getting your business in the spotlight.