September 13

Frame your services as outcomes


Hey consultants, coaches, trainers, agency owners, copywriters, web developers…

If you’re in the business of selling a service, don’t sell the thing that you offer. Sell the outcome.

Your future clients don’t want to buy a website or a training package or your SEO services or email marketing solutions or whatever.

They want OUTCOMES.

Frame your services in a way that helps you sell the outcomes as they relate to your target audience.


B2B, clients, outcomes

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