What factors help your clients make decisions? What behavourial habits undermine your ability to make a sale? In this full-length interview, Jo Evershed shares how behavourial science intersects with marketing.
Jo Evershed is co-founder of Cauldron Science and creator of the Gorilla Experiment Builder. For more interviews like this, go here: https://b2bdash.io/summit-2021/
...During the LIVE workshop, Simon Ogilvie-Lee will will walk through the 5 things that all high-performing, high-converting B2B funnels have in common.
...Yaro Starak is a serial entrepreneur who has been building online ventures since the earliest days of the tech boom, when he was a university student in 1999. He has sold advertising, online courses and, most recently, he has created a trail-blazing online product that combines outsourcing with SaaS.
...Taki Moore is THE business coach for business coaches. This was taken from an interview and live tutorial on ‘selling by chat’. Taki’s analogy about Donkey Kong is true about just about every area of business. Indeed, it’s relevant to just about every area of mastery?
...Can you actually predict whether a client will buy in B2B? There are two ways to find out whether your product or marketing is on message. Release it and see how the market reacts. Or run behavioral experiments. We love science! And so does Jo Evershed, co-founder of Cauldron Science and creator of the Gorilla Experiment Builder.
...Did you know… “53% of client loyalty is built during the buying process.” What does that actually mean? It means that most loyalty is built WHILE you are selling. Relationships are formed during the stage that most people fear. It’s the stage that seems so out of your control. So, you rush it. Or wing it. Or try to delegate responsibility. So weird, right?
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