Dan Kennedy, a well-known marketer, made $9 million by selling his Magnetic Marketing training program, using the same stump speech for 9 years. During his speeches, Kennedy shared personal struggles such as filing for bankruptcy and having a drinking problem. These flaws made him authentic and more desirable to work with. By sharing your personal story, you can create a connection with your potential customers that goes beyond the transactional level.
...Master these four questions to boost your sales and customer satisfaction.
...By focusing on outcomes, we can transform the value of what we offer to our clients. This shift in perspective challenges the traditional notion of value and highlights the importance of outcome-driven value.
...The Gaddie pitch is a pitching technique that can help you explain what you do and how you are different when meeting with potential customers or clients.
...Small businesses often struggle with the decision of whether or not they need a website. However, for those with limited resources and low turnover, a website may not always be the best solution. Alternatives such as a LinkedIn profile and a set of crushing landing pages can provide a strong online presence, reach a large audience, and drive traffic to your business.
...In today’s fast-paced business world, speed and efficiency are essential elements in delivering results for your clients.
By focusing on these factors, you can set your business apart from the competition and create a competitive advantage that drives business success. By delivering results quickly and efficiently, you build trust with your clients, demonstrate your commitment to meeting their needs and expectations, and ultimately increase customer satisfaction and loyalty.
Don’t let pricing be the only factor you focus on, strike a balance between price and speed, and prioritize delivering value to your clients.
Make speed and efficiency the key to success for your business.
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